Experience : 8 - 15 Years
Key Skills : Trade Marketing,BTL,ATL,Branding,Promotion,Marketing campaigns
Leading Diversified GroupApply Now
35,00,000 to 40,00,000
Job Responsibilities:Job Description:
- Take brand ownership and provide the vision, mission, goals and strategies to match up to
- Translate brand strategies into brand plans, brand positioning and go-to-market strategies
- Handling brand strategy & ATL/BTL activation.
- Lead creative development and create motivating stimulus to get targeted population to “take action”
- Establish performance specifications, cost and price parameters, market applications and sales estimates
- Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
- Coach the team and get the best from everyone
- Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
- Oversee marketing and advertising activities to ensure consistency with product line strategy
- Monitor product distribution and consumer reactions
- Anticipate bottlenecks
- Brainstorm new and innovative growth strategies.
Desired Candidate ProfileExperience required 8 to 15 Years into Confectionery like Candies and chocolates.
Company Profile:Leading Diversified Group Apply Now
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